Elena De Vivo's profile

75th Locarno Film Festival branding



The Locarno Film Festival is an annual film festival held in Locarno, Switzerland. It
is the largest event in the Swiss country, often being compared with others such as the Cannes Film Festival, the Venice International Exhibition and the Berlin International Festival.


For the 75th edition of the Festival, I designed a visual identity proposal, taking up some key elements, such as colors and the texture of leopard fur, the animal symbol of the event.
I wanted to express the concept of dreams and their bond with cinema, focusing on the festival's artists and filmmakers who left a mark on the history of the Seventh Art creating great stories that inspired and made millions of people around the world dream.

My selection includes four directors: Quentin Tarantino, Paolo Sorrentino, Chloe Zhao and Steven Spielberg.


75th Locarno Film Festival branding
Published:

75th Locarno Film Festival branding

Published: